Seller Strategies for success on Amazon, Flipkart and Snapdeal
Learn "How to sell online ?" Marketplaces like Flipkart, Amazon and Snapdeal are highly competitive today. If a seller has to make a mark in these marketplaces they need to choose carefully selected strategy. Selling online made easy by these strategies. Today we are going to discuss about that. 1. Seller account reputation - Online sellers should be paranoid about Account Reputation. Account Reputation is very important and it depends on several factors such as shipping speed, number of returns/cancellation, positive or negative feedback. Feedbacks are the most important factor. Each negative feedback should be taken seriously. Talk to the customer and try to get it removed. In case this does not work out , an alternative is to overshadow negative feedback with positive feedback. Call customer that are happy with your service and request them to give feedbacks. Account reputation is a spiral. 2. A sellers should study his competition very carefully. Lets suppose you sell printed t-shirts/tees. Think how a customer would search for it keywords like “printed t-shirts” “graphic t-shirts” etc. Go to marketplace and search for these keywords. Look where your product is. If you are not in the first 1 or 2 pages try to figure out why your product is not there. Price can be one parameter. Choose between sell less at more price or sell more at less price. 3.Loss Leader Product – You sell a variety of products on marketplace. Select few products from them whose purpose is not profit but allows your brand to reach to more and more customers. They help drive sales volume. Less profit per sale but more orders. Also helps in building great account reputation. 4. eCommerce discount – If you are a manufacturer , you have control over discount and marketplace pricing. If you are selling Brand products, you can be bit limited for pricing. Flexibility in pricing is very important .
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